Video game publisher and developer Cygames, Inc. (HQ: Shibuya, Tokyo; President: Koichi Watanabe, hereinafter referred to as “Cygames”) has announced a one-year partnership with Los Angeles-based skateboard park and web media company The Berrics beginning in July 2024.

This partnership with The Berrics, a popular brand in skateboarding culture whose influence has also extended into fashion and music, is the first of its kind in the Japanese game industry. Through this partnership, Cygames aims to revolutionize entertainment beyond its core business in video games, launching first in North America and eventually across the globe.

In addition, a commemorative event, BERRICS x Cygames LA Event in Arts District LA DT, will be held in Los Angeles on July 3 to introduce the lineup of original merchandise and apparel planned to be sold at the Cygames booth at Anime Expo from July 4.

About The Berrics

The Berrics is a skateboard park and web media company based in Los Angeles, founded by legendary pro skaters Eric Koston and Steve Berra. Its popularity among young skaters has transcended North American borders, influencing fashion, music, games, and art beyond skateboarding culture.

Official website: https://theberrics.com/

BERRICS x Cygames LA Event in Arts District LA DT

Date: 3:00–7:00 p.m. July 3, 2024 (PT)
Location: 609 South Anderson Street, Los Angeles, CA 90232
Activities: Tie-in product introduction, skateboard mini-contest, and more

Anime Expo

Organizer: NPO Society for the Promotion of Japanese Animation（SPJA）
Date: July 4–7, 2024 (PT)
Location: Los Angeles Convention Center (1201 S. Figueroa Street Los Angeles, CA 90015)
Official website: https://www.anime-expo.org/
(Cygames will have a booth in Exhibit Hall #3306)